Hiram College

Major Requirements

Marketing Major

Marketing Major

Requirements for Majors

The Marketing major requires a minimum of 43 hours in core and elective coursework. Students are encouraged to complete an internship and are required to present a senior seminar project demonstrating their knowledge and skills.

Core Major Requirements (31):

  • Principles of Marketing (4)
  • Organizational Behavior: CA (4)
  • Microeconomics: MM (4)
  • Macroeconomics (4)                        
  • Accounting & Business Basics* (1)
  • Managerial Accounting (3)
  • Consumer Behavior (3)
  • Marketing Research (3)
  • Research Development (1)
  • Senior Seminar (4)

 * Students who have taken ACCT22500 (or equivalent) do not need to take Accounting & Business Basics

 For the final 12 credits, students should consult with an advisor in the department. Students may only take 1 elective with a non-MKTG designation.

 

For a full list of courses and descriptions, see the Course Catalog.

FOR ADVISING AND MORE INFORMATION, PLEASE CONTACT:

Romeva B. Prcela, Director, Scarborough School of Business & Communication

330.569.5127 or prcelarb@hiram.edu