In the modern era of globalization, marketing has become the heart of business success. Hiram’s Bachelor of Arts in marketing will provide students with a quality education proven to be essential for future success and leadership in a complex and rapidly changing world.

4-Year Undergraduate Degree

Related Options

About the Program

Program Summary

In class, students will examine topics like marketing strategy, consumer behavior, marketing planning – pricing, promotion, and distribution, E-commerce, and international marketing. Additionally, students will engage in research and internships, have access to study away opportunities, and participate in service activities that build not just an impressive transcript but also a highly competitive resume.

Graduates can find successful employment in a wide variety of activities and businesses including large corporations, start-up firms, advancing business and social entrepreneurship, advertising agencies, and small businesses.

Image: Student studying

Career Paths

  • Advertising and Promotions Manager.  
  • Content Strategist.  
  • Copywriter  
  • Data Scientist.  
  • Director of Digital Marketing.  
  • Market Research Analyst.  
  • Marketing Specialist.  
  • Marketing Manager.  
Lyndsey Johns

LYNDSEY JOHNS ‘23 | Marketing and Accounting & Financial
Management Double Major

“In my Organizational Behavior course, we formed teams and explored the content by talking to real business professionals in the Northeast Ohio region and beyond.

Image: Entrepreneurship students presenting

Ways to Get involved

Hiram’s entrepreneurship students are focused, bold and idea-driven. They fiercely pursue their passions with an entrepreneurial spirit. Inquisitive to their core, entrepreneurship minors take an active part in their education by focusing on their interests and taking risks. They become leaders, managers, product developers, marketers, and human resources professionals at well-established companies.

Learn more about Entrepreneurship at Hiram


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