Digital Marketing

With an increase in online activities, the digital marketing major will prepare students to evaluate and combine ideas into high-performing integrated marketing strategies. Rooted in a field that is expected to grow above the national average, students will learn how to assess consumer needs, influence buyer behavior, and drive sales in highly competitive markets.

4-Year Undergraduate Degree

About the Program

Program Summary

With courses in consumer behavior, market research, social media, email marketing, digital optimization, and analytics, the digital marketing program will prepare students with the critical thinking and teamwork skills needed to adapt to the rapid technological innovations in the field of marketing.

Students who want to broaden their vision can take electives offered for marketing majors such as multinational marketing. They can also take electives from other business disciplines if they have special interests. Upon graduation, a variety of job opportunities can be possible depending on the interests and skills of students.

Career Paths

  • Analytics Manager.  
  • CRM and Email Marketing Manager.  
  • Digital Agency Account Manager and Sales Director.  
  • Copywriter.  
  • Digital Marketing Manager and Web Manager.  
  • Ecommerce Manager.  
  • PPC Search Manager.  
  • Search Manager / SEO Manager.
Lyndsey Johns

LYNDSEY JOHNS ’23 | Marketing and Accounting & Financial Management Double Major


“In my Organizational Behavior course, we formed teams and explored the content by talking to real business professionals in the Northeast Ohio region and beyond.”

Image: Students talking in library

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