Digital Marketing Degree

With an increase in online activities, the Hiram digital marketing major will prepare students to evaluate and combine ideas into high-performing integrated marketing strategies. Rooted in a field that is expected to grow above the national average, students will learn how to assess consumer needs, influence buyer behavior, and drive sales in highly competitive markets.

4-Year Undergraduate Degree

Scarborough School of Business & Communication
Course Catalog

About the Digital Marketing Degree Program

Program Summary

With courses in consumer behavior, market research, social media, email marketing, digital optimization, and analytics, our northeast Ohio digital marketing degree will prepare students with the critical thinking and teamwork skills needed to adapt to the rapid technological innovations in the field of marketing.

Students who want to broaden their vision can take electives offered for marketing majors such as multinational marketing. They can also take electives from other business disciplines if they have special interests. Upon graduation, a variety of job opportunities can be possible depending on the interests and skills of students.

Career Paths

Once graduating from Hiram College with your digital marketing degree, some of the career paths that you could pursue include, but are not exclusive to, the following:

Analytics manager. 
CRM and email marketing manager. 
Digital agency account manager and sales director. 
Copywriter. 
Digital marketing manager and web manager. 
Ecommerce manager. 
PPC search manager. 
Search manager / SEO manager.

LYNDSEY JOHNS ’23 | Marketing and Accounting & Financial Management Double Major

“In my Organizational Behavior course, we formed teams and explored the content by talking to real business professionals in the northeast Ohio region and beyond.”

Ways to Get involved

The Office of Student Life offers several support functions, services, and opportunities for students of diverse backgrounds and to those interested in engaging in the backgrounds of others.

Learn more about life at Hiram College

What Hiram Can Offer for Digital Marketing Majors in Northeast Ohio

Hiram College is in the village of Hiram, Ohio, which is conveniently located in between Akron, Cleveland, and Youngstown. Because of this, Hiram is central to a variety of off-campus activities for students to enjoy outside of their studies.

Alongside our extracurricular offerings for students, some of the benefits of joining our digital marketing degree program in northeast Ohio include the following:

10:1 student-to-faculty ratio – With classes being broken up into smaller sizes, our students are able to foster beneficial relationships with their professors, providing additional engagement and networking resources for professional development.
A wide range of majors and minors – Hiram offers 33 majors and 37 minors to select from, allowing students to tailor their curriculum to their career aspirations.
Immersive and interactive campus life – At Hiram College, we offer 30+ campus clubs and organizations for students looking for campus involvement alongside pursuing their digital marketing major.
Numerous opportunities for internships and field work terms – For students looking for hands-on experience while pursuing their digital marketing degree, our university offers a variety of internships and field work terms to choose from.
Employment opportunities beyond graduation – Digital marketing majors at Hiram have a high probability of getting a job upon graduating from our college, as we have been able to maintain a 95% employment rate among Hiram alumni.

Our faculty and staff at Hiram College want to ensure that you are equipped with the proper tools you need to succeed in a career upon graduating with a digital marketing degree. For more information regarding our distinguished school and the diverse program opportunities that we offer, such as our digital marketing major, please visit our about page.