Marketing Degree

In the modern era of globalization, marketing has become the heart of business success. Hiram’s Bachelor of Arts marketing degree program provides students with a quality education proven to be essential for future success and leadership in a complex and rapidly changing world.

4-Year Undergraduate Degree

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About the Marketing Degree Program

In class, students will examine topics like marketing strategy, consumer behavior, and marketing planning, including ecommerce, international marketing, and pricing, promotion, and distribution. Additionally in our marketing degree program, students will engage in research and internships, have access to study away opportunities, and participate in service activities that build not just an impressive transcript but also a highly competitive resume.

Graduates with a marketing degree can find successful employment in a wide variety of roles in diverse businesses including large corporations, start-up firms, companies focused on advancing business and social entrepreneurship, advertising agencies, and small businesses.

Marketing Degree Career Paths You Can Pursue

  • Advertising and promotions manager  
  • Content strategist
  • Copywriter  
  • Data scientist 
  • Director of digital marketing  
  • Market research analyst  
  • Marketing specialist 
  • Marketing manager

Ways to Get Involved at Hiram for Marketing Degree Majors

Hiram’s entrepreneurship students are focused, bold, and idea-driven. They fiercely pursue their passions with an entrepreneurial spirit. Inquisitive to their core, entrepreneurship minors take an active part in their education by focusing on their interests and taking risks. Our marketing degree graduates become leaders, managers, product developers, marketers, and human resources professionals at well-established companies.

Learn more about Entrepreneurship at Hiram

Why You Should Choose Hiram’s Marketing Degree Program

At Hiram College, we are proud to offer a hands-on approach for our students that allows them to reach their personal and professional goals. In addition to our unique approach, by choosing Hiram to pursue your marketing degree in northeast Ohio, you’ll gain benefits such as:

  • Diverse employment opportunities – Our students have access to career development resources, programming, tools, events, and more, all to help them succeed following graduation.
  • Varied campus activities and clubs – We offer 30+ campus organizations and clubs for students looking to get more involved around campus while enrolled in the marketing degree program.
  • 14:1 student-to-faculty ratio – With a lower student-to-faculty ratio for our classes, you can develop meaningful relationships with your professors and experience a better learning environment.
  • An array of majors and minors – At Hiram, we offer many majors and minors to select from, helping our students to find a career that inspires them.
  • Student-athlete balance – We have 17 division III programs for both men and women to participate in, but because we value education above all else we ensure there is a proper balance between study and competition.
  • A focus on diversity and culture – At Hiram, we are committed to fostering and promoting cultural and ethnic diversity throughout the community. We are happy to have created clubs and other opportunities that bring students together despite any differences.

Additionally, Hiram’s beautiful campus is also conveniently located, centrally positioned between Akron, Youngstown, and Cleveland. Our students can enjoy a host of activities in these major cities while working toward their careers. To learn more about our college’s accreditations and Ohio higher education standards, please visit our accreditations page.

FAQs About Our Marketing Degree Program

Our marketing degree program includes a mix of foundational business courses and specialized marketing classes to prepare students for a wide range of careers in the field. Just a few of the key courses include:

  • Consumer behavior – Explore how psychological, social, and cultural factors influence buying decisions
  • Marketing research – Develop skills in data collection and analysis to make informed marketing decisions
  • Principles of marketing – Learn key marketing concepts, decision-making processes, and the role of marketing in society

For a full list of required courses and electives within the marketing degree program, explore the full course catalog.

To earn a marketing degree at Hiram, students must:

  • Complete at least 12 credit hours of marketing electives
  • Earn a C- or better in all core marketing courses
  • Maintain a minimum 2.0 GPA in the major
  • Fulfill Hiram’s overall degree requirements in addition to major courses

Tuition costs vary based on factors such as enrollment status and financial aid. For full details, visit Hiram’s tuition and fees page.

Earning a marketing degree at Hiram helps students develop practical skills that are highly valued in the workforce, including:

  • Strategic thinking for developing effective marketing plans
  • Data interpretation to measure and improve marketing strategies
  • Leadership and collaboration for managing teams and projects
  • Adaptability to keep up with evolving marketing trends
  • Creativity and problem-solving for innovative campaigns

Congratulations on your acceptance! As you begin your journey in the marketing degree program, some key first steps to take next include:

  • Submitting your tuition deposit – Lock in your spot at Hiram as soon as possible. This confirms your enrollment and allows you to move forward with course registration and housing selection. You can submit your deposit online.
  • Signing up for orientation – Orientation is a great way to meet fellow students, connect with faculty, and learn more about the resources available. You’ll also get important information about academic expectations, campus life, and student support services. Register for orientation to get started.
  • Joining First Days activities – The First Days program is designed to help you transition into college life, giving you access to activities, workshops, and opportunities to connect with peers and faculty. These early experiences will help you feel at home at Hiram. Learn more about First Days on our overview page.
  • Getting ready for your first semester – As you prepare for your first marketing degree classes, you will want to review your course schedule, purchase necessary textbooks, and explore ways to get involved on campus. Connecting with your academic advisor and becoming familiar with your coursework will help set you up for success in the marketing degree program.

Apply Today to Begin Your Marketing Degree Education

Are you interested in learning more about our marketing degree program? Request more information today and we’ll reach out to you.

If you’re ready to apply, you can go ahead and visit our application page. We look forward to welcoming you as a terrier!

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