Digital Marketing Degree
With the increase in online activities in the modern business world, the Hiram digital marketing major prepares students to evaluate and combine ideas into high-performing integrated marketing strategies. Rooted in a field that is expected to grow above the national average, students will learn how to assess consumer needs, influence buyer behavior, and drive sales in highly competitive markets.
Hiram College is dedicated to student success and growth, and our institution has been accredited by the Higher Learning Commission and the Ohio Department of Education.
4-Year Undergraduate Degree
Digital Marketing Degree Program Summary
The thorough and diverse courses of our northeast Ohio digital marketing degree prepare students with the critical thinking and teamwork skills needed to adapt to the rapid technological innovations in the field of marketing.
Some of the courses you will take within our digital marketing degree program include those focused on:
- Consumer behavior
- Market research
- Social media communication
- SEO and SEM
- Email marketing
- Accounting and business basics
Students who want to broaden their vision can take relevant electives such as multinational marketing, public relations, and more. They can also take electives from other business disciplines if they have special interests.
Completion of 120 or more semester hours is required for our bachelor’s degrees, including the digital marketing major. A cumulative grade point average of at least 2.00 must also be maintained. You can read full details on our degree completion requirements page.
Additionally, students may double major in two disciplines from the Scarborough School of Business & Communication with permission from the program faculty. However, a proposal must be submitted by the student detailing how they will balance the needs of the two courses of study.
Lastly, you can review our tuition and fees page to see a breakdown on the costs for the current academic year. Our tuition guarantee ensures tuition will remain the same for students for all four years of their education.
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Digital Marketing Career Paths
Once graduating from Hiram College with your digital marketing degree, some of the career paths that you could pursue include, but are not exclusive to, the following:
- Analytics manager
- CRM and email marketing manager
- Digital agency account manager and sales director
- Copywriter
- Digital marketing manager and web manager
- Ecommerce manager
- PPC search manager
- Search manager / SEO manager
Ways to Get Involved as a Digital Marketing Major
The Office of Campus Involvement (OCI) and many other organizations plan numerous events and activities throughout the year, including networking events, guest speakers, concerts, comedy shows, and much more.
Additionally, at Hiram College, we offer 30+ campus clubs and organizations for students looking for campus involvement while pursuing their digital marketing major. This provides a more immersive and interactive campus life that leads to a richer experience and fosters a stronger learning environment.
What Hiram Can Offer for Digital Marketing Majors
Hiram College is in the village of Hiram, Ohio, which is conveniently located between Akron, Cleveland, and Youngstown. Because of this, Hiram is central to a variety of off-campus activities for students to enjoy outside of their studies.
Alongside our extracurricular offerings for students, some of the benefits of joining our digital marketing degree program in northeast Ohio include the following:
- 14:1 student-to-faculty ratio – With classes being broken up into smaller sizes, our students are able to foster beneficial relationships with their professors, gaining additional engagement and networking resources for professional development.
- A wide range of minors – Hiram offers many minors to select from, allowing students to tailor their digital marketing degree curriculum to their career aspirations and enhance their skills and prospects.
- Numerous opportunities for internships and field work terms – For students looking for hands-on experience while pursuing their digital marketing degree, our university offers a variety of internships and field work terms to choose from.
- Employment opportunities beyond graduation – Digital marketing majors at Hiram have a high probability of getting a job upon graduating from our college, as we have been able to maintain a 95% employment rate among Hiram alumni.
Our faculty and staff at Hiram College want to ensure that you are equipped with the proper tools you need to succeed in a career upon graduating with a digital marketing degree. For more information regarding our distinguished school and the diverse program opportunities that we offer, such as our digital marketing major, please visit our about page.
FAQs About Our Digital Marketing Degree Program
Apply to Our Digital Marketing Degree Program
Ready to begin the next chapter in your academic journey? Apply to our program today. And if you have any additional questions about our digital marketing major, be sure to reach out to our team. We’re happy to assist you.
Faculty
Andrew White, Ph.D.
Ebru Genc, Ph.D.
Hiram Tuition Guarantee – Your tuition costs are locked in for all four years of your undergraduate experience.
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