Marketing Major

Marketing for a Global and Changing World

Looking for a future career in marketing? Or, maybe you’re interested in advertising and product development? For-profit or not-for-profit sector? Wherever your career takes you, Hiram’s Bachelor of Arts in Marketing will provide you with a quality education proven to be essential for your future success and leadership in a complex and rapidly changing world. In your classes, you’ll examine topics like marketing strategy, consumer behavior, marketing planning – pricing, promotion, and distribution, E-commerce, and international marketing. Additionally, you’ll engage in research and internships, have access to study away opportunities, and participate in service activities that build not just an impressive transcript but also a highly competitive resume.