Marketing Major

Traditional Undergraduate Major Only

Marketing for a Global and Changing World

Looking for a future career in marketing? Or, maybe you’re interested in advertising and product development? For-profit or not-for-profit sector? Wherever your career takes you, Hiram’s Bachelor of Arts in Marketing will provide you with a quality education proven to be essential for your future success and leadership in a complex and rapidly changing world. In your classes, you’ll examine topics like marketing strategy, consumer behavior, marketing planning – pricing, promotion, and distribution, E-commerce, and international marketing. Additionally, you’ll engage in research and internships, have access to study away opportunities, and participate in service activities that build not just an impressive transcript but also a highly competitive resume.

Related Majors and Minors

Management

The department's overarching goal is to prepare ethically grounded, socially responsible men and women who are able to contribute to our global society in meaningful ways through their professional and personal lives. This bachelor’s degree program is designed to help you become an effective manager and decision-maker, ready to work in a variety of settings. Program curriculum can help you become an excellent communicator who excels in critical thinking, problem solving, strategic planning and management procedures, and policies.

Communication Major

At Hiram, students learn that clear and concise communication is essential to building and maintaining relationships. As the foundation of all professional and personal relationships, communication conveys ideas, builds discourse between cultures, and markets goods and services to the public.

Art and Design Major

Whether you’re interested in drawing, painting, photography, film, or design, Hiram’s new Art & Design major will help you explore your passion while challenging you to become a well-rounded creative thinker and visual problem solver. Through a flexible curriculum, intimate class sizes, and close collaboration with their peers and faculty members, students are able to combine creativity with practical skills.

ACADEMIC PATHWAYS AND INFORMATION

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