Hiram College

Marketing Major

Traditional Undergraduate

Marketing for a Global and Changing World

Looking for a future career in marketing? Or, maybe you’re interested in advertising and product development? For-profit or not-for-profit sector? Wherever your career takes you, Hiram’s Bachelor of Arts in Marketing will provide you with a quality education proven to be essential for your future success and leadership in a complex and rapidly changing world. In your classes, you’ll examine topics like marketing strategy, consumer behavior, marketing planning – pricing, promotion, and distribution, E-commerce, and international marketing. Additionally, you’ll engage in research and internships, have access to study away opportunities, and participate in service activities that build not just an impressive transcript but also a highly competitive resume.

Digital Marketing Major

New Digital Marketing Major

With an increase in online activities, the digital marketing major will prepare students to evaluate and combine ideas into high-performing integrated marketing strategies.

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Ebru Genc Headshot

Ebru Genc, Ph.D.

Assistant Professor of Marketing

Learn more about all of the majors, minors, and opportunities that await you within the Scarborough School of Business & Communication.