Hiram College

Digital Marketing

Traditional Undergraduate

Create High-Performing Integrated Marketing Strategies

With an increase in online activities, the digital marketing major will prepare students to evaluate and combine ideas into high-performing integrated marketing strategies. Rooted in a field that is expected to grow above the national average, students will learn how to assess consumer needs, influence buyer behavior, and drive sales in highly competitive markets. With courses in consumer behavior, market research, social media, email marketing, digital optimization, and analytics, the program will prepare students with the critical thinking and teamwork skills needed to adapt to the rapid technological innovations in the field of marketing.

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